treebetty design was founded in 2003 by jenny talavera, a now-designer whose career began almost 20 years ago in metro Boston as a then-software person. fiercely middle-brained, jenny’s liberation came in finding a way to merge her equally left and right brain tendencies through graphic design and web development. that was 15 years ago and she’s been happily doing so ever since. she has received a BS in computer science from cornell university’s college of engineering and a BFA in graphic design from the academy of art in san francisco. when jenny is not in front of her computer, she’s either surfing, spreading ink around a copper plate, or standing in line at Legoland.